Hines Horticulture

Raymond Evison Patio Clematis Product Launches

Their Need:  Hines Horticulture (now Hines Nurseries), Houston, Texas was introducing a new collection of Clematis under the branding of Patio Clematis™.  A west coast media campaign was needed to introduce the new plants to gardening consumers. 

The Solution:  To orchestrate a successful media campaign, Cindy Combs worked closely with the hybridizer of the Patio Clematis collection, Raymond Evison of Guernsey, Great Britain.  A series of media tours were orchestrated in both California and Washington to introduce Mr. Evison and his plants to gardening communicators, including writers, radio and TV personalities.  Cindy Combs photographed the plants for subsequent media releases. Results included appearances on radio programs in west coast markets, TV coverage on PBS America's Heartland,  gardening TV programs in Seattle and Portland and numerous newspaper stories including the San Francisco Chronicle and Seattle Times and Seattle Post-Intelligencer.

"I was delighted to have the chance to work with Cindy Combs when we were launching the new Evison® and Poulsen® Boulevard® clematis on the American West Coast.  Cindy has a great ability to organise press events or one-off meetings with her vast array of press contacts in a very orderly and very efficient way. Cindy’s work is highly professional and most importantly most successful in obtaining the press coverage that was required.  I would recommend her to anyone who seeks a professional, well connected person to publicise their products.”

Raymond J Evison
The Guernsey Clematis Nursery Ltd.,
Domarie Vineries, Les Sauvagees, St Sampsons, Guernsey, GY2 4FD.