Holland America Line

Digital Asset Management Solution


Their Need:  To identify a digital asset management solution that would serve the needs of multiple internal and external users and consolidate assets into one centralized web-based system.

The Solution:  Cindy Combs performed project planning and management; assessed the needs of nearly 25 users from both internal and external user communities; compiled system requirements; and led the review of software and providers. Following selection of the system, Cindy worked closely with the DAM provide to finalize design requirements, migrate assets and test the system. She also drafted the job description for the system administrator/librarian.

Three years following, Holland America Line again tapped Cindy's expertise to review the existing DAM solution, compare it to their current needs and identify if an alternative platform and solution was available. Three software solutions were considered including SAAS (software as a service) hosted options.

"Cindy was the partner we needed to streamline the use and storage of our digital assets. She quickly became a subject matter expert, interfaced with our key stakeholders and IT department, and worked with the Digital Asset Management (DAM) provider to insure implementation as we envisioned it.

When Cindy was called on again to help us review our DAM system she saved me so much time. She quickly assessed our situation and clearly communicated how to proceed.

Everything she touches is professional, precise and worthy of sharing with senior executives. We see her as a key member of our Marketing team and she will continue to be top of mind when I need a senior professional marketing partner."
Ann Kennedy
Senior Manager, Marketing Services
Holland America Line